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Without a doubt, one way to measure someone's status is by their social media engagement. A well-connected person has an Instagram with a lot of followers, and that takes a lot of energy and money to get them.
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Another point, in the case of a company profile, is the visibility of your brand and the possibility of communicating with an ever-growing audience, which reinforces your company's authority, also making it closer to your consumers.
But have you ever thought about getting a shortcut to this goal? Know that there are ways to get engagement without spending anything, just following some tips that have already been tested and proven by those who understand the subject.
Thinking about it, we separate some ideas that will make your profile “bomb” in a good way. Keep reading this article to know some necessary steps in this mission!
How to get followers on Instagram
Foque em um assunto que você gosta
One of the main points to be able to increase the number of followers is to focus on a subject that you master. When you have a central theme, the more you talk about it, the more you become known for it and end up becoming an authority on the topic. So, when a brand goes to take action, it will end up remembering you and giving preference when it comes to being contacted.
Encontre seu público
This is one of the first steps of any social media strategy. Defining who you intend to talk to is essential to reach “the heart” of the people you want. It is still important to know the difference between target audience and persona. The first would be the broader representation of its audience, such as women between 20 and 40 years old, residents of city X and with incomes ranging from so much to so much. The persona is the fictional representation of your ideal client, knowing that a page can have more than one persona.
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Entenda pelo que seu público se interessa
It is clear that a brand, whether personal or a company, can use its digital presence to talk about its benefits and seek to sell more. However, this is not the ideal action to gain followers on Instagram. Your content needs to be interesting to your target audience, that is, it must be relevant, useful and generate value. But how to do it?
Those who want to gain followers on Instagram need to have empathy and put themselves in the shoes of their ideal client or follower. It is necessary to think: what are the interests of this person? What does she seek and what is a priority in her life?
Saiba por que você quer essas pessoas seguindo seu perfil
Bloggers often use the network to connect with fans and promote their content. Several actors use their profile as a way to show themselves as “real people”. Clothing stores use the platform to expose their pieces to those who like fashion or the brand itself. Professionals from different areas use Instagram to position themselves in their niche.
Explore o IGTV
IGTV is a very useful tool to diversify your content on Instagram. It's basically a TV within Instagram and you can explore it in many ways, such as: Interview production; Event coverage; Promotion of exclusive content; Production of storytelling content and much more.
These days, videos are the kings of engagement. On Instagram, this is no different. According to research conducted by HubSpot on the subject, video posts engage up to 2x more than static content.
Faça parcerias
Digital influencers, popularly known as influencers, can help you gain engaged followers on Instagram. When a brand promotes a product or service, there is obviously a defined tone of voice and, most of the time, with a more institutional strategy. Influencers connect with people, sharing experiences from testing products and services.
Ofereça valor real para seu público no seu conteúdo
The truth is that posting for posting is no use. Your brand needs to offer real value to your audience in the content you post. Make sure you talk about topics that users are interested in seeing.
Therefore, by understanding your audience, bringing valuable content will become easier. Always be aware of what is successful on the social network and the subjects that users are interested in consuming on the social network. Download Instagram from Google Play Store.
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